JOHNSONS SEEDS BRAND HAS MAKEOVER FOR 2016
Johnsons Seeds, one of the UK's oldest brands with a history dating to 1820, has given its retail seed range a complete makeover for the 2016 season, based on comprehensive market research conducted with gardening consumers. The fresh, bright design is across all packets and point-of-sale material, building on the company's tradition with a solid, upmarket feel.
The targeted range offered sits well alongside its sister-brand Mr Fothergill's. Seed packets are now clearer, feature a strong varietal image and show relevant icons, such as the RHS Perfect for Pollinators and RHS Award of Garden Merit. Each standard packet still includes the added-value free colour plant label.
New for 2016 is Jekka's Herbs range, carefully chosen by Jekka McVicar, the UK's foremost herb expert, whose Herbetum is often described as 'a living encyclopaedia of herbs'. The collection comprises 47 species and varieties, including popular 'classics' and some more unusual herbs, all displayed on a dedicated, eye-catching stand. The large packets feature Jekka's beautiful photography, full cultural instruction and suggestions on each herb's uses.
Also new for the 2016 growing season are two Seed Tin Collections - Perfect for Pollinators Flowers and Award Winning Vegetables - each with 10 packets of seeds and an attractive, hinged lid seed tin. Both would make inexpensive, thoughtful gifts for gardening friends, with a recommended retail price of £14.99.
To complement its Microgreens range launched last season, Johnsons now offers Micro Snips with which to harvest microcrops at a RRP of £3.99. The compact size and spring-action handles make them easier to use than scissors, while the carbon steel blades ensure a long-lasting cutting edge.
Among 24 new seed varieties launched for 2016 is the exclusive marrow Babymax F1, a UK-bred hybrid which produces useful, smaller sized fruits than most. The unique, pale yellow blooms of Xanthos represent a true breakthrough in Cosmos bipinnatus. Other improvements include the expansion of Johnsons Organics range, and an increase in the number of chilli varieties offered, all now with a heat scale given on the packets to aid consumer selection.