SARAH RAVEN'S KITCHEN GARDEN RANGE
Encouraged by strong sales of gardening and cookery guru Sarah Raven's flower collections in the past two seasons, Johnsons has launched her Kitchen Garden range for the 2014/15 season in a similarly eye-catching livery which will appeal to imaginative cooks and to both experienced and new vegetable gardeners.
Passionate about all matters relating to gardening and to food, and with an expert knowledge of both, Sarah's belief there is nothing more rewarding than using produce fresh from the garden to enhance any cooking is the inspiration for the range.
Sarah Raven's Kitchen Garden range comprises 16 vegetable collection packs, each of six varieties, segmented into four categories with varieties specially chosen by Sarah for their outstanding flavour.
The four divisions are Classic Collections, full of traditional favourites, Productive Collections, great for making the most of available space, Patio and Borders Collections for any size of garden, and Foodie's Collections specially chosen for superb flavours and texture.
The double-size packets have great visual impact and include an introductory message and growing advice from Sarah. Each has a RRP of £5.99. Sarah Raven's Kitchen Garden range is displayed on a dedicated, free-standing unit which can be easily moved to maximise sales.