JOHNSONS EXTENDS RANGE TO FOLLOW GROWING ORGANIC TREND
With an additional 18 varieties, Johnsons has expanded its organic vegetable offering for the 2019 season. Johnsons Brand Manager Helen Clayton comments "We have seen a definite rise in sales of our organic varieties over the past few years, increasing by 79% since the 2015 season. Topping that list is our Tomato Gardeners Delight organic variety which has risen 169% over the same period. It is also a growing trend across Europe and we believe it will continue as more and more people choose to switch to organic gardening."
All the most popular vegetable categories are now available as organic in the Johnsons range and all have been approved by Organic Farmers and Growers Ltd. As well as being available within the main Johnsons collections, retailers can also order the range as a stand-alone hot spot display, to allow them to be added as a separate themed feature in stores. Helen says "With the extended Johnsons range, our customers can now find a comprehensive selection of organic vegetable seed varieties, in one place."
New varieties added include Chard Verde a Costa Argentata (RRP £2.15 for 125 seeds) and Climbing French Bean Limka (RRP £3.45 for 50 seeds).