JEKKA'S NEW HERB RANGE IS TO RETAILERS' TASTES
Johnsons may only have introduced its Jekka's Herbs sub-range for the 2016 season, but it is already being offered by more than 550 retailers, gaining many reports of its success with consumers. The company says coriander and angelica have been the two best-sellers to date.
The UK's foremost herb expert Jekka McVicar, who selected the range of 47 seeds to bear her name, created her first show garden at this year's (2016) RHS Chelsea Flower Show, in which venture Johnsons were proud to support her Silver Gilt Medal-winning display. Angelica was its most popular herb seed with Chelsea visitors.
Jekka commented "I am very pleased to be working in partnership with Johnsons. It is great to have a really good range of culinary herb seeds available, which will inspire people to grow them in their gardens or containers and then use them in the kitchen to transform a simple meal into a feast. I'm also delighted with the response from the public to this new collection; they love the photographs, which are tempting them to buy more than they planned".
Presented in large-format packets, featuring Jekka's own varietal photography on the front and her personal sowing, growing and usage advice on the reverse, the collection is displayed on a bespoke, stand-alone unit, featuring eye-catching point-of-sale material to encourage both knowledgeable gardeners and impulse purchasers.