JEKKA JOINS JOHNSONS WITH NEW HERB RANGE
Johnsons Seeds, one of the UK's most established brands with a history dating to 1820, has joined forces for the 2016 season with Jekka McVicar to launch a new retail range of herb seeds. Jekka is the UK's leading expert on herbs, and has a high and trusted profile both with gardeners and the garden trade.
She has selected a new collection of 47 species and varieties of herbs, including both well known 'classics' and some more unusual names which are sure to stimulate interest in keen kitchen gardeners and adventurous cooks.
Presented in large-format packets, featuring Jekka's own varietal photography on the front and her personal sowing, growing and usage advice on the reverse, the collection is displayed on a bespoke, stand-alone unit, featuring eye-catching point-of-sale material to encourage both knowledgeable gardeners and impulse purchasers. "No one knows more about herbs than Jekka, gardeners recognise and respect her, so we are sure they will make a bee-line for her range", comments Johnsons' Helen Clayton.
Jekka McVicar has published several books on herbs, and is a regular contributor to magazines such as Gardeners' World, The Garden and Good Food, and national newspapers. She has also appeared on many television programmes. In 2013 she created Jekka's Herbetum in the grounds of her herb farm near Bristol, displaying the largest collection of culinary herbs in the UK.