Johnsons Seeds


Johnsons has refreshed it’s retail range with Sarah Raven, to launch new style packaging and POS for 2019. Still with large packets and featuring beautiful photography, the eye catching new design continues to have a premium feel, creating a modern and attractive display. 

Helen Clayton, Johnsons Brand Manager says “We are really pleased with the new look for our Johnsons Sarah Raven flower collections. These have always been popular ranges with our customers and we think the fresh, modern design will create even more interest.”

Four carefully selected new varieties have also been added to the collections for this coming season. Daucus Purple Kisses (RRP £2.80 for 150 seeds) is an airy and elegant mix, making it a perfect filler foliage plant for almost any vase. Not only that but the bees and butterflies love it. Heliopsis Burning Hearts (RRP £3.05 for 15 seeds), a highly rewarding first year flowering perennial, has striking bi-coloured flowers over rich dark foliage and was a stand-out variety at the Johnsons trials in Kentford, Suffolk. 

Rudbeckia Sahara (RRP £2.60 for 50 seeds) is a beautiful mix of soft coloured rudbeckias, flowering well into late autumn and one of Sarah’s favourite seed trial discoveries. Allium cernuum (RRP £2.80 for 30 seeds), a hardy perennial, is a great wildlife attractor and looks very much like a pretty chandelier.

Both collections feature 47 varieties selected by Sarah from flowers she has grown herself in her gardens at Perch Hill Farm and highlight the key trends of flowers for cutting and flowers for wildlife.